The most experienced man for the job is Gordon Brown.

As long expected elements of the media are moving from kicking to backing Brown.
The message that Gordon is finished is being replaced with, man of stature, best man for the job, economic experience and great leader.

Its not possible to sell papers and make programs without changing the message. The economic crisis gives an easy message that Gordon Brown is the right man for right now. His own speech on that very subject is very fresh in everyone's mind. The battle of experience against inexperience.Back your leader in a crisis.

I think Mr Major tried the same tactic against Mr Blair and it failed spectacularly.
Certainly the Tories have to modify their attacks, rethink policies but in the end this very 'experience' will mark the end of this Labour government. Because Prime Minister Brown in a wonderful irony has inherited the problems he created himself.
On debt, on wars, on crime,on spending,on pensions,on taxes, on waste,on golden rules, on CPI/RPI,on transport policy, on education, on regulation... on.... everything!

So once the crisis point passes and calmer days appear, the discussion of the Blair/Brown years will burst like bright sunshine through the gloomy financial storm clouds, leaving Gordon Brown with very little shadow to hide in and very exposed to the long lists of government failures that were largely of his own making.