So - to the incredible shrinking C@W Real Economy Index. Clearly the shrinkage is not merely in girth this time, it's shrunk in every dimension - by 42% in advertising acreage, our traditional measure (cumulative fall of 56% over twop years), albeit only 28% down in (narrower) column inches of ads (45% cumulative).I think we know that print media are on the way out. But it certainly doesn't speak to a 1.1%-per-quarter GDP surge, does it ? See Mr Q's notes in the comments here last week.
ND
This speaks more about Yellow Pages sales pitch, than a general picture. Cost per click rates from yell.co.uk just dont match up with the Google alternative. Combine this with the aggressive sales tactic they tried on me.. I hope they really do go down the plughole.
ReplyDeletepoint taken - but would you put Thomson in the same category ? becoz they are on the wane too (see 2nd link)
ReplyDeleteI usually look online for things first.
ReplyDeletewith more and more people getting smartphones, or at least 3g enabled ones we all have google search a couple of button pushes away. the YP is over, destined for the local reference shelf of the library if that
ReplyDeleteAgreeing with the above, I get a YP through the door and it either goes straight into the recycling or languishes in a pile until it goes into the recycling.
ReplyDelete