The TV industry has been held back by BSKYB's dominance, which is a credit to SKY's fantastic management and skill over the years, but good technologies like ADSL and Cable have been hampered by the competitors inability to provide the quality content needed.
Look what happened to ITV Digital when it had no good content to show- a total loss making failure.
More competition will be good for SKY too and the new ruling allows it acces to Freeview and other platforms. Not often I see a UK Regulator making a sensible decision!
I do though wonder if Ofcom are pushing this now in fear of a change of Government?
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