Wednesday, 16 January 2008
Magners fizzing out
Now, Magner's cider, thanks to some slick ad work and a nice summer a couple of years ago, cleaned up on the under-age drink market (who else drinks cider, really?). Displacing Strongbow et al from our pubs.
However, the worm has turned and the company is now in serious trouble, with perhaps its future in doubt. None of this really bothers me that much.
What has always got to me though is the advertising. Going on about the traditions of Irish cider making. What traditional Irish cider making, there is not any. Cider is an English drink from the West Country and the South.
So methinks that the world has come to its senses and decided the Magner's was not the magnificence it proclaimed.
Posted by CityUnslicker