Bah Humbug. last night Slicker was in a queue 50 long to buy a Valentine's day card in a shop near Charring Cross. My devotion to corporate marketing disgusted myself and I came up with the following equation:
(This is Don Lewin, CEO of Clinton Cards, looking Smug)
Not very exciting, but a great testament to the power of corporate marketing. Valentines day is a UK tradition, taken to the USA and from there exported around the world. Even countries such as Japan have been infected with the need to buy cards. Although in Japan the women buy chocolates for all their male colleagues at worked. As ever they take a western idea and improve upon it.
However, in Sri Lanka the normally timid Buddhist leaders have spoken out against the 'Commercial Conspiracy' that is Valentines day. Iranian hardline leaders do not favour the day either, but as usual it is very popular in Iran.
From an economic perspective, Generally Awesome has some good tips, albeit too late. If your relationship is in trouble then a pre-Valentine's break-up is the best for financial and emotional security.
Finally, I would tip Hallmark and Clinton Cards, except that I can't and it is too late anyway. Florists have their best day of the year too, so sell shares today as they may well have peaked.
Perhaps look to buy before their next marketing scams such as Mother's Day. Hallmark's turnover is now $4.8 billion; a pretty good commercial success I would say.