So, today our Thomson Local directory for 2009-10 drops onto the mat. Comparing with last year's edition (covering the same geographical area):
- Total number of companies listed: virtually unchanged
- Total ads, by page-area: down 29.9%
There is obviously a lag-effect going on here - and possibly some bravado, as Thomson carries on listing companies it hasn't heard from for a while, to keep spirits up. But it is surely only a matter of time before the collapse in advertising translates into a fall in the number of firms with a pulse.
photo (c) N Drew 2009