Democratic capitalism thrives on enterprising people experimenting with new ideas, inventions and business models. So, hardened skeptic that I am when it comes to 'green initiatives', my invective is directed mostly at those who would pour public money that way (certain long-overdue energy efficiency schemes excepted).
And it is a positive pleasure to read that the Co-op is mounting a major green push of their own devising. Will it work ? No idea. Will any good come of it ? Almost certainly: they seem to be going at it with a will, and they are bound to prove or disprove something along the way - at their own expense.
Well, partly at ours, of course: it's entirely probable they will stick up some subsidy-attracting solar panels or the like. But in a spirit of bonhommie I'm willing to overlook this and wish them luck. Hell, if they pay me enough I might stick up one myself.
The Co-op is a good place for greens (and carrots ...) We shall doubtless have to put up with more of their loonier outpourings, like their campaign against shale gas.
Never mind. The Co-op's early history was an interesting attempt to introduce a variant on the basic capitalist model, and it has not been without its successes. Let a hundred flowers blossom: sounds red, sounds sort-of green. And it's a good capitalist principle, too.