article in the Telegraph. I have often wondered why of all potential advertisers to this sitte I get the most interest from credit card issuers and payday loans companies.
Yet it seems they have a bountiful supply of desperate customers. Really, if you need a loan because you money has run out before you even pay the rent (surely top of everyone's list of essentials along with food?) then your financial situation is in a very poor state. For a million people to have been estimated to have done this seems incredible; as a YouGov survery this is unlikley to be some sort of statistical anomaly.
This signals 4 things to me:
1 - We are a long way off a housing boom - house prices are going to fall for sometime yet.
2 - The sooner the Government reduces housing benefit and starts putting rental prices under more market pressure the better for everyone.
3 - The populace is ill-prepared for the second recession that is now be ing predicted for the first half of this year.
4 - Maybe I should look into Provident Financial as a useful counter-cyclical share to hold - them being the largest listed doorstep lender.