Well this is nice to see: a Grauniad article - in the Money section - on how to save your hard-earned when buying an engagement ring.
The cheapest they mention in the article is £3,000; and one of the rings pictured weighs in at paltry £1,110. Importantly, their expert advises: "Go for the very best you can afford ".
But they are not really trying, are they ? - because the most expensive mentioned is £11k.
We can imagine the editorial session when the journo was given the brief for this piece. Now then, the diamond puff-piece: Emma, keep Ratners out of this, none of our people would dream of that would they darling. Price range? yeah, tricky. I'm thinking 4 figures min. But we'll get letters if we go Liz Taylor on them. OK, you can mention Argos - but just a quick mench, yah, coz our readers don't want any of that cubic zirconia crap. Aspreys? No way! Jeff says they wouldn't take an ad. But there are a couple of online links you've got to work in. And hey, you can give that Rupert of yours some ideas ...