Friday, 11 March 2016
Brexit; cutting through
It seems the Leave campaign is having a hard time fighting Project Fear and the Remain campaign which well organised and well directed.
Every day there is a nice procession of articles in the media about how dangerous leaving the EU maybe; many of them with grains of truth which make them extra effective.
The Leave campaign need a simple metaphor to help them close the deal. Here is my effort.
"Voting to Remain is voting to stay in the burning car as it jumps over the cliff. The fire is the immigration crisis and the cliff is the inevitable collapse of the Euro in due course. Nothing can put the fire out and nothing can change direction to avoid the eventual Euro collapse.
Voting leave is voting to jump from the car. Injury maybe possible and it will certainly be bumpy. However, certain death by fire and impact is avoided. We can brush ourselves down and look over the edge of the cliff later and think "Phew, just in time"