Wednesday, 19 May 2010
The trend for online shopping continues.
Marks & Spencer has launched a new version of www.marksandspencer.com designed specifically for use on mobile phones and mobile devices – the first mobile site from a major UK high street retailer.
Customers on the move can now shop on a site that has been developed specifically to enable them to search, browse and buy easily from any web-enabled mobile phone or device. The site will always be in sync with the main M&S website so that customers can log into their regular web-account and manage their shopping basket from their mobile. There is no need to download an app or any software.
The web site designed for use with a mobile. I don't know what % of people shop by mobile at the present. Online data on internet shopper numbers is misleading and not quantified.
"The popularity of online shopping is continuing to grow rapidly, with the majority of the British population aged 15+ shopping online., according to new research." ???
But it must be a good bet that the average commuter train contains a lot more phone users than Laptop users. The number of smart phones sales are around 25% of all new mobiles sold. Online shopping, still in its early years, keeps making itself more accessible. In the coming battle for the few remaining consumer pounds, ease of use from a mobile platform could become quite a factor.