As a conservative I am not overly optimistic about human nature, nor unduly disappointed at its weakness. When prosperity and leisure are achieved for the many, as altruists hope for (and capitalism delivers), do people use their new-found wealth for furthering their education ? For bettering their accomplishments ? For living healthier lives ? No; they eat, and eat, and eat some more.
But capitalism is non-judgmental, and so it is unsurprising that we find ourselves celebrating the triumphant entry of Sara Blakely into the ranks of self-made billionaires. Yes, Ms Blakely has spotted her market - well, it's hard to miss, really - and catered unsentimentally for the growing army of lard-arses with her Spanx range of body-sculpting lingerie.
Unsentimental is the word. "The Spanx company mantra is: Changing the world one butt at a time ... their hidden suction panels that promise 'butt boosting' and 'back fat banishing' qualities ... it boasts three grades of suction – medium, super and super-duper"
The expression, I believe, is: you go, girl.