Well, the Government's re-launch started today with a real lemon. Not just a bad idea that won't help many people, but one that has actually been tried before and found wanting, as Chris Dillow spells out here.
Not only are Labour copying Norman Lamont, a man who they love so much they are always going on about David Cameron advising him about Black Wednesday, but they are copying one of his worst ideas.
So, on one level this is all David Cameron's idea if we follow Labour logic on their description of Black Wednesday. I look forward to them ascribing their insipiration to him at the next PMQ's.
The other pieces thrown in, helping the desperate few at the bottom, OK but really not buying you that many votes is it? 6,000. They need millions when they are this far behind in the polls.
And bringing forward spending for social housing, this has all the hallmarks of another PFI-brained scheme where the Government thinks it is so clever it can beat the market and make a profit whilst advancing the cause of social justice. We'll see here how the market develops over the next year or so...