Tuesday, 4 August 2009

C@W 'Real Economy' Index: Still Shrinking


Readers may recall that in June we noted the 2009 Thomson Local directory for Croydon had shrunk by 29.9% versus the 2008 edition (measured by acreage of ads).

By this same metric, the Yellow Pages which crashed over the Drew threshold this morning registers a 23.5% shrinkage.

It's obviously a lagging indicator per se: but it betokens continuing trouble ahead, particularly as regards unemployment, I would suggest.

ND


photo (c) NDrew 2009

5 comments:

Blue Eyes said...

Why are the currency markets in a Sterling frenzy?

Bill Quango MP said...

Just bought Euro at 1.16. Best Its been for ages. off to Euroland tomorrow. Find some sun.

Nick Drew said...

you MPs and your 20-week hols !

Sackerson said...

Denninger's working with a rule-of-thumb figure of 30% business reduction.

Sebastian Weetabix said...

We think it is picking up in the mfg world (after all, print advertising is always a lagging indicator, for obvious reasons). June/July we made money, rather than simply survived.