Readers may recall that in June we noted the 2009 Thomson Local directory for Croydon had shrunk by 29.9% versus the 2008 edition (measured by acreage of ads).
By this same metric, the Yellow Pages which crashed over the Drew threshold this morning registers a 23.5% shrinkage.
It's obviously a lagging indicator per se: but it betokens continuing trouble ahead, particularly as regards unemployment, I would suggest.
ND
photo (c) NDrew 2009
5 comments:
Why are the currency markets in a Sterling frenzy?
Just bought Euro at 1.16. Best Its been for ages. off to Euroland tomorrow. Find some sun.
you MPs and your 20-week hols !
Denninger's working with a rule-of-thumb figure of 30% business reduction.
We think it is picking up in the mfg world (after all, print advertising is always a lagging indicator, for obvious reasons). June/July we made money, rather than simply survived.
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