Wednesday 26 October 2011
"I love the smell of eurofudge in the morning; it smells like..."
But today is the day, senior politicians from around Europe are gathering in Brussels for a massive fudge baking contest. the ingredients have been chosen and mixed by legions of expensive eurocrats and sundry non-jobbers for a few weeks now. All that is needed is to switch the oven on and see whether we get a rise or a burn.
So, to kick the day off, I thought we should come up with some sharp marketing spiel for the Politicians, whatever they do they are going to need to sell it so some viral branding is essential. My effort is:
"Eurofudge, sweet to bite with a long, bitter aftertaste"
(if have you ever eaten any of this salted chocolate stuff that is being pushed now - its the same concept)
Your efforts please...