What tremendous simplicity. And eminently memorable for the section of the population that exercises its vote the most. Not even anything as petty as a Brown-style 'dividing line' - because of course all the other party leaders immediately row in behind him, as they must.
Behind him. That'll do. Fee, Fi, Fo, Fum - I think we detect the clear-sighted guidance of his Australian friend and pantomime villain Mr Crosby, who is keen on ditching all policy excrescences ("scraping off the barnacles") and keeping things simple, basic.
|Pic: the Beeb ? Or Someone Else ...|
Footnote: the Beeb did Dave proud in its online coverage of this little set-piece, using the photo I reproduce here. Did Crosby supply that, too ?