Yup, Ford is calling its new 'executive' flagship - wait for it - the Nero !
Great choice! "Unique dark accents ... highest expression of luxury". Here's Wiki on what might inform the buying public's subliminal associations of the moniker.
Nero's rule is usually associated with tyranny and extravagance; his more infamous executions include that of his mother. Most Roman sources, such as Suetonius and Cassius Dio, offer overwhelmingly negative assessments of his personality and reign; Tacitus claims that the Roman people thought him compulsive and corrupt. Many Romans believed that the Great Fire of Rome was instigated by Nero to clear the way for his planned palatial complex, the Domus Aurea. He was said to have seized Christians as scapegoats for the fire and burned them alive, seemingly motivated not by public justice but by personal cruelty.I think we can imagine the kind of bastard who'll want one of those - and what his driving habits are likely to be. For their next trick, apparently Ford intend to call a new SUV the Trump ...
What other evocative car names can C@W come up with? Answers on the usual postcard, please, with a small award for the best.