Wednesday, 6 February 2019
People's Vote - well that died quickly.
The People's Vote thing was always likely to be a flash in the plan, given the awful strategy decisions made about setting it up in the first place. A pure piece of astroturfing (i.e. it is 100% the remain campaign in terms of people, sponsorship and objectives), which unsuccessfully tried to con the media into thinking there was some demand for a second referendum.
3 key mistakes were made:
1 - They never even tried to agree on the new question to put to the public, thus the core of their message was donut shaped - how can you campaign for a referendum but not know what that will even be. This was very stupid and they had 2 years to think of something plausible.
2 - It was always about remaining, it was not about anything else, so as astoturfing goes, it was not very subliminal - not even as good as McDonald's sponsoring the Olympics, at least that has an ironic undertone to amuse us all.
3 - The main game of Leavers has been that the original vote was about striking against the elite. Nigel Farage's People's Army etc etc of 2016/16. The People's Vote campaign jumped the shark the minute it was seen to be (which it was) the vehicle for Tony Blair to espouse his view from the slopes of Davos. Really, from there on it is just more money down the drain.
So now the last of the donations are being spent on a very elitist twitter campaign to try and extend article 50 - with some tacked-on idea of a vote afterwards.
All I can say is I hope none of those involved wanted future careers in public relations or marketing.