It has been a long time coming, the demise of Flymaybe (indeed that has been its nickname for several years now, a nice mix of the threat of coporate collapse and poor service in one handy monicker).
Last year Virgin Atlantic stepped in for some reason lost on me and apprently has spent £100 million of Private Equity money trying to turnt he airline around.
Alas, it seems to haev failed. For me though the heroic nature of Flybe's fall has some great angles.
For example, it tried to corner the Hebrides business in Scotland and outcompete Logan Air. It leased expensive planes, bought landing slots and went for it. All at a massive loss. But who sat down and decided that was there world domination strategy, what next, the inter-Ireland market?
Really, what a terribly run business by the management. Of course, the usual suspects when it comes to airline issues are alive as ever. Out of date IT which means ticketing costs more that it should and scheduling is slow so aircraft don't turnaround quick enough to generate more revenues. Plus the price of oil moving around and a weak pound sliced into margins. Finally of course, the big boys like easyjet just cherry pick the goo routes and effectively have Flymybe as a free test bed for them to see what shorthaul is working.
Ouch, I can't see it being rescued this time and instead a period of administration and trying to be reborn with out its debt might prove the solution.
As ever in the airline industry the saying remains true - how do you make millions in the airline business, start with billions....