Saturday, 21 November 2009
Retail online sales predictions
.Just thinking about last years predictions for this year. One of the better ones was pick firms, especially retailers with a strong online presence.
Consumers are expected to spend £8.9 billion this Christmas, representing 20p in every £1 spent according to research carried out by the Centre for Retail Research for Kelkoo.
The piece goes on to describe a 50% online sales Christmas by 2015, which seems ridiculously optimistic as it requires full retail Y-O-Y growth, online to continue growth at 24% while offline takes no action to combat that. Even so online continues to make advances.