The C@W annual Real Economy index is published today. Based on the change, year-on-year, in the amount of advertising (by page-area) in the Croydon edition of the Thomson Local directory, we first published this in 2009 when it recorded a decline of 29.9 %, see photo above: and again here using the Yellow Pages (23.5% down).
And for 2010 ? *drumroll* - yup, its down again, this time by a further 22.8% - photo below - for a cumulative 2-year drop of more than 45% over two years.
Recovery ? what recovery ?
photos (c) N.Drew 2010