Until the ridiculous Thailand cave rescue incident I hadn't given much thought to Musk. Mostly positive. Serious achievements; obviously, brain the size of a planet; vision; and a remarkable ability, not only to think & do hard sums, but to be creative (if not original), and - above all - to implement & execute.
That, though, is a dangerous combination if not leavened with some worthwhile character. Why introduce that negative perspective? Well, because of the Thailand thing ... and then there's his extraordinary public statements on the subject of Tesla shares. Writing as someone who's twice been an officer of a publicly listed US company, with all the blood-curdling warnings - plus accompanying training - one gets from corporate lawyers on the subject of Public Utterances in Matters Affecting the Share Price, I can tell you that one rapidly develops great sensitivity on the subject. Well, mere mortals do, anyhow. How Musk got away with it, who can say? Too big to fall? - like US bankers (though not like Enron's Skilling and Lay).
So now he lays hands on Twitter, and what a dog's breakfast he's making of it. Mass resignations of exactly the people a tech company relies on (leaving with what juicy insider info in their laptops and craniums?); really funny insults being projected onto his offices; obvious prospect of utter meltdown. Note to CEO: you don't insist on people working ultra-long hours etc etc as a precondition of employment: serious hard work happens naturally enough when you (a) inspire them and (b) send them on a mission that captures their imagination. (Flogging works as well - but not when they have serious employability credentials and an unimpeded passage to the door.)
Musk has climbed several mountains in his remarkable career. This one is entirely of his own making. Let's see what happens with Twitter.
SUNDAY UPDATE: an apposite supporting article in today's Observer.